Canoe & Kayak Magazine (Primedia)
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone:888.690.2252
Fax:301.855.1257

SUMMARY DESCRIPTION:
Subscribers to a magazine on canoeing, kayaking and the full range of paddling sports.
78% male, 19% female; average age 42.

LIST SOURCE:
99% DTP.

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers
3 month subs
6 month subs
Last 12 month expires
Net name arrangement (minimum order 100,000), 85% plus 8.00/M running charge.
Minimum order 10,000.
33,230
7,111
10,393
12,769
Please Inquire


OTHER SELECTIONS:
SCF, Zip, state, 11.00/M extra; last 1 month hotline, 21.00/M extra; last 3 month hotline, 16.00/M extra; last 6 month hotline, source, 11.00/M extra; change of address, 16.00/M extra; paid, gender, 11.00/M extra; key coding, 2.00/M extra; cancellation fee, 50.00 fee.

COMMISSION, CREDIT POLICY:
20% to all brokers

METHOD OF ADDRESSING:
Pressure sensitive labels, 10.00/M extra; e-mail, 50.00 fee; FTP, 50.00 fee; cartridge, 75.00 fee; diskette, 75.00 fee; mag tape, 75.00 fee.

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Updated weekly.
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