Cowboys and Indians
Mailing List Information:
Subscribers to a magazine that covers every aspect of the Western lifestyle focusing on fashion, travel, the arts, film, personalities, history and home interiors.
43% male, 57% female; average age 44.
Direct mail sold.
SELECTIONS WITH COUNTS:
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Change of address
3 month hotline, 16.00/M extra; 6 month hotline, 11.00/M extra; Canadian, 250.00 fee; change of address, 11.00/M extra; gender, SCF, state, Zip, 12.00/M extra; key coding, 3.00/M extra; gift givers, renewals, 11.00/M extra.
COMMISSION, CREDIT POLICY:
20% to all brokers
METHOD OF ADDRESSING:
Pressure sensitive labels, 10.00/M extra; mag tape, 50.00 fee; e-mail, 75.00 fee; cartridge, 50.00 fee.
Sample mail piece required.