Custom Rodder Magazine (Primedia)
Mailing List Information:
Subscribers to a magazine dedicated to the modified 1949 and later automobile, concentrating on American cars of the 50's and 60's.
93% male, 5% female.
Average unit of sale 17.50.
SELECTIONS WITH COUNTS:
|Segment:||Total Number:||Price per/M:|
6 month hotline subscribers
Active mail order/credit card buyers
Last 12 month expires
Gender, 11.00/M extra; change of address, 16.00/M extra; last 1 month recency, 21.00/M extra; last 3 month recency, 16.00/M extra; last 6 month recency, paid, source, state, SCF, Zip, 11.00/M extra; key coding, 2.00/M extra; cancellation fee, 50.00 fee.
COMMISSION, CREDIT POLICY:
20% to all brokers
METHOD OF ADDRESSING:
Pressure sensitive labels, 10.00/M extra; e-mail, 50.00 fee; FTP, 50.00 fee; cartridge, 75.00 fee; diskette, 75.00 fee; mag tape, 75.00 fee.
Sample mail piece required.