British Heritage (Primedia)
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone:888.690.2252
Fax:301.855.1257

SUMMARY DESCRIPTION:
Subscribers to British Heritage, a magazine of history, culture, travel, etc. of England, Scotland, Ireland and Wales.
30% male, 57% female; average age 59.
Average unit of sale 19.95.

LIST SOURCE:
Direct mail.

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Base rate
Active subscribers
3 month subscribers
6 month subscribers
12 month subscribers
Active female subscribers
Active male subscribers
Active paid subscribers
Active direct to publishers subscribers
Expires (12 month)
36,413
9,754
13,152
24,042
20,897
11,026
36,257
32,057
10,080
Please Inquire


OTHER SELECTIONS:
3 month, 16.00/M extra; 6 month, gender, 11.00/M extra; key coding, 2.00/M extra; source, 11.00/M extra; 30 day, 21.00/M extra; change of address, Neilson County, paid, 11.00/M extra; running charge, 8.00/M extra; state, Zip, SCF, 11.00/M extra.

COMMISSION, CREDIT POLICY:
20% to all brokers

METHOD OF ADDRESSING:
E-mail, 59.00 fee; FTP, 59.00 fee.

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Updated monthly.
British Heritage (Primedia) Mailing List Data Cards