Mailing List Information:
High school and college coaches.
Individual questionnaires mailed to high school and college athletic directors, 70% direct mail, 30% telemarketing, internet updates, Schools that did not send in update forms were called and updated by phone.
SELECTIONS WITH COUNTS:
|Segment:||Total Number:||Price per/M:|
|Please inquire.||Please inquire.||Please inquire.|
Zip, state, sport select, gender, Nth name, 2.50/M extra; client coding, 3.00/M extra; coaches that use computers select, phone numbers, 10.00/M extra.
METHOD OF ADDRESSING:
Cheshire labels, 4-up; duplicate cheshire copy, 20.00/M extra; pressure sensitive labels, 7.00/M extra; duplicate pressure sensitive copy, 6.00/M extra; mag tape, 25.00 fee; e-mail, 15.00 fee; computer disc; unlimited use for one year 2.5 x one x use rate.
Sample mail piece required.