Gourmet (Conde Nast)
Mailing List Information:
Subscribers to a magazine of recipes, articles on food preparation, formal dining, domestic and international travel, cultural activities, etc.
24% male, 76% female; average age 47.
Average unit of sale 20.00.
Direct response. 74% direct-to-publisher.
SELECTIONS WITH COUNTS:
|Segment:||Total Number:||Price per/M:|
1 month hotline subscribers
3 month hotline subscribers
6 month hotline subscribers
Active direct to publisher subscribers
6 month expires
12 month hotline subscribers
Active Canadian subscribers
3 month, 12.00/M extra; 6 month, gender, 7.00/M extra; key coding, 2.00/M extra; source, business - individual name, direct to publisher, gift givers, 12.00/M extra; Neilson County, new to file, paid, province, 7.00/M extra; renewals, 12.00/M extra; running charge, 8.00/M extra; new movers, 12.00/M extra; 1 month, 17.00/M extra; state, SCF, Zip, 7.00/M extra.
METHOD OF ADDRESSING:
Cheshire labels, 4-up, 25.00 fee; pressure sensitive labels, 4-up, 10.00/M extra; diskette, 75.00 fee; CD-ROM, 75.00 fee; e-mail, 34.00 fee; FTP, 34.00 fee; 3480 IBM cartridge, 25.00 fee.
Sample mail piece required.