Hearst Good Housekeeping Magazine
Mailing List Information:
Subscribers to a magazine of articles on interior decorating, home purchases, recipes and foods, self-improvement, fiction, etc.
7% male, 77% female; average age 50.
Average unit of sale 10.00
Direct mail sold
SELECTIONS WITH COUNTS:
|Segment:||Total Number:||Price per/M:|
|Active subscribers||3,442,574||Please inquire|
Nielsen county, 8.00/M extra; home address; SCF, state, Zip, source, 8.00/M extra; age, income, 15.00/M extra; business address, 5.00/M extra; paid, 8.00/M extra; parents of children by age, 15.00/M extra; gender, 8.00/M extra; 3-12 month hotline, 12.00/M extra; 1-2 month hotline, parents of children by gender, 15.00/M extra; key coding, 2.00/M extra
METHOD OF ADDRESSING:
Cheshire labels, 4-up; pressure sensitive labels, 10.00/M extra; mag tape, 9T 16000/6250 BPI, 25.00 fee; 3480 IBM cartridge, 25.00 fee; modem, 50.00 fee; FTP-provide login, URL" password, 50.00 fee
Sample mail piece required.