Hearst Town & Country Magazine
Mailing List Information:
Subscribers to Town & Country, a publication of travel, the home, personalities, fashion, beauty, cultural areas, gourmet foods and liquors, social happenings.
16% male, 68% female; average age 50.
Average unit of sale 12.00.
Direct mail sold.
SELECTIONS WITH COUNTS:
|Segment:||Total Number:||Price per/M:|
|Active subscribers||377,866||Please inquire|
(*) Fundraiser rate, 70.00/M; expires, 80.00/M; catalog rate, 85.00/M. Special test pricing: fundraising mailers, 65.00 base rate, 10.00/M select cap; catalog mailers, 70.00/M, 1/2 off on selects; insurance mailers, 65.00/M base rate, 40% net; 7.00/M running charge. Net name arrangement (100,000 minimum), 85% plus 9.00/M running charge.
Minimum order 7,500.
1-2 month hotline, 15.00/M extra; 3-12 month hotline, 12.00/M extra; Nielsen county, 8.00/M extra; home address; business address, 5.00/M extra; state, SCF, Zip, gender, 8.00/M extra; key coding, 2.00/M extra; source, paid, 10.00/M extra; age, income, parents of children: age/gender, presence of children, 15.00/M extra
METHOD OF ADDRESSING:
Cheshire labels, 4-up; pressure sensitive labels, 10.00/M extra; mag tape, 9T 1600/6250 BPI, 25.00 fee; 3480 IBM cartridge, 25.00 fee; FTP-provide login, URL password, 50.00 fee; modem, 50.00 fee
Sample mail piece required.