The New Yorker Enhanced
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone:888.690.2252


SUMMARY DESCRIPTION:
Enhanced file of subscribers to a magazine that discusses current ideas and events.
48% male, 52% female; average age 49.
Average unit of sale 52.00.


LIST SOURCE:
86% direct response DTP subscribers

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Base ratePlease InquirePlease Inquire
Active sub with age 459,094 +12.00
Active sub with income 596,935 +12.00
Active sub w/children 118,542 +12.00
Active sub with lifestyle 371,418 +12.00


OTHER SELECTIONS:
3 month, 12.00/M extra; 6 month, 7.00/M extra; lifestyle, gender, 12.00/M extra; key coding, 2.00/M extra; source, age, direct to publisher, 12.00/M extra; new to file, paid, presence of children, 12.00/M extra; religion, 20.00/M extra; renewals, 12.00/M extra; running charge, 8.00/M extra; new movers, 12.00/M extra; 1 month, 17.00/M extra; state, Zip, SCF, married, single, voter party, 12.00/M extra

METHOD OF ADDRESSING:



RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Updated monthly.
The New Yorker Enhanced Mailing List Data Cards