Ladies' Home Journal
Mailing List Information:
Subscribers to a magazine edited for the smart and sophisticated woman who feels good about herself and the choices she makes.
5% male, 95% female; average age 49.
Average unit of sale 16.97
Direct mail sold
SELECTIONS WITH COUNTS:
|Segment:||Total Number:||Price per/M:|
Hotline (6) month
Net name arrangement (minimum 50,000), 85% plus 8.50/M running charge.
Minimum order 75.00 or 7,500.
1 month hotline, 16.75/M extra; age, 14.50/M extra; state, SCF, Zip, gender, 9.00/M extra; province, FSA, 8.00/M extra; 3rd party blow in, 10.00/M extra; 6 month hotline, 9.00/M extra; 3 month hotline, 12.00/M extra; paid, DMS, DTP, 11.00/M extra; change of address, 12.00/M extra; enhanced selects, 14.50/M extra; Canadian, 21.00/M extra; key coding, 3.50/M extra; composite interest selects, 16.00/M extra.
METHOD OF ADDRESSING:
Diskette, 25.00 fee; e-mail, 50.00 fee; CD-ROM, 35.00 fee; FTP, 50.00 fee; tape conversion fee, 25.00 fee
Sample mail piece required.