Prevention Magazine (Rodale)
Mailing List Information:
Subscribers and expires to Prevention, a health magazine for people interested in maintaining good health and achieving personal fitness.
16% male, 81% female; average age 54.
Average unit of sale 15.97.
Direct mail sold
SELECTIONS WITH COUNTS:
|Segment:||Total Number:||Price per/M:|
|Active US subscribers|
1 month hotline, 16.00/M extra; 3 month hotline, 11.00/M extra; 6 month hotline, 6.00/M extra; 3rd party blow-in, 15.00/M extra; Canadian, 10.00/M extra; state, 6.00/M extra; Zip, 10.00/M extra; gender, 6.00/M extra; source, 11.00/M extra; change of address, 16.00/M extra; demographic select, 11.00/M extra; ethnicity, 16.00/M extra; FSA, 6.00/M extra; lifestyle select, 16.00/M extra; paid, SCF, province, 6.00/M extra; renewals, 16.00/M extra; Zip set up, 75.00 fee.
METHOD OF ADDRESSING:
E-mail, 50.00 fee; FTP, 50.00 fee
Sample mail piece required.