Prevention Magazine (Rodale)
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email:lkelly@directmail.com
Phone:888.690.2252
Fax:301.855.1257

SUMMARY DESCRIPTION:
Subscribers and expires to Prevention, a health magazine for people interested in maintaining good health and achieving personal fitness.
16% male, 81% female; average age 54.
Average unit of sale 15.97.


LIST SOURCE:
Direct mail sold

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active US subscribers
Women
Men
2,144,970

1,708,110
388,547
Please Inquire


OTHER SELECTIONS:
1 month hotline, 16.00/M extra; 3 month hotline, 11.00/M extra; 6 month hotline, 6.00/M extra; 3rd party blow-in, 15.00/M extra; Canadian, 10.00/M extra; state, 6.00/M extra; Zip, 10.00/M extra; gender, 6.00/M extra; source, 11.00/M extra; change of address, 16.00/M extra; demographic select, 11.00/M extra; ethnicity, 16.00/M extra; FSA, 6.00/M extra; lifestyle select, 16.00/M extra; paid, SCF, province, 6.00/M extra; renewals, 16.00/M extra; Zip set up, 75.00 fee.

METHOD OF ADDRESSING:
E-mail, 50.00 fee; FTP, 50.00 fee

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Updated monthly
Prevention Magazine (Rodale) Mailing List Data Cards