DirectMail.com
5540 Ketch Rd.
Prince Frederick, MD 20678
888-690-2252
Backyard Living Reiman Publications
PERSONNEL:
Lori Kelly
DirectMail.com
        Email: lkelly@directmail.com
        Phone:  888.690.2252
        Fax:  301.855.1257
SUMMARY DESCRIPTION:
Subscribers to a magazine that will feature gardening tips for flowers and vegetables, backyard makeovers, fun filled easy-to-build projects, recipe secrets and many shortcuts for better grilling.
20% mail, 72% female.
Average unit of sale 19.98.
LIST SOURCE:
92% direct response DTP.
SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers
1 month subscribers
3 month subscribers
6 month subscribers
3 month COA
Subscribers who are also catalog buyers (new 8/05)
913,710

75,626

208,903

368,499
14,228


34,850
Please Inquire
OTHER SELECTIONS:
1 - 2 month hotline, 16.00/M extra; 3 - 5 month hotline, 11.00/M extra; 6 month hotline, 8.00/M extra; change of address, 11.00/M extra; gender, 8.00/M extra; gift givers, 11.00/M extra; new to file, Nielsen County, paid subscribers, renewals, SCF, source, state, Zip, 8.00/M extra; key coding, 1.00/M extra.
COMMISSION, CREDIT POLICY:
20% to all brokers
METHOD OF ADDRESSING:
Diskette, 75.00 fee; email, electronic transfer, 40.00 fee; IBM cartridge - 3480, 25.00 fee; IBM cartridge - 3490, 25.00 fee.
RESTRICTIONS:
Sample mail piece required.
MAINTENANCE:
Updated Monthly.
Visit us at www.DirectMail.com