|Subscribers and buyers of the Dell Magazines and Penny Press family of products have purchased one or more puzzle books and magazines, science fiction and mystery magazines, horoscope magazine and membership to the Crosswords Club.|
|Direct mail sold.|
|SELECTIONS WITH COUNTS:|
|Segment:||Total Number:||Price per/M:|
(*) Plus 10.00/M selection fee.
Minimum order 5,000.
|State, SCF, Zip, gender, 5.00/M extra; credit cards, lifestyle, income, child gender/age, recency, age, 10.00/M extra; key coding, 3.00/M extra; run charges, 10.00/M extra.|
|COMMISSION, CREDIT POLICY:|
|20% to all brokers|
|METHOD OF ADDRESSING:|
|Cartridge, 75.00 fee; FTP, 75.00 fee; e-mail, 75.00 fee; diskette, 100.00 fee; pressure sensitive labels, 7.50/M extra; Zip tape, 10.00/M extra.|
|Sample mail piece required.|