DirectMail.com
5540 Ketch Rd.
Prince Frederick, MD 20678
888-690-2252
Biblical Archaeology Society Masterfile
PERSONNEL:
Lori Kelly
DirectMail.com
        Email: lkelly@directmail.com
        Phone:  888.690.2252
        Fax:  301.855.1257
SUMMARY DESCRIPTION:
Subscribers to magazines covering all of the facets of archaeology, history and religion in the Mediterranean/Asia Minor area: Biblical Archaeology Review, Archaeology Odyssey and Bible Review.
57% male, 43% female; average age 57.
Average unit of sale 24.00.
LIST SOURCE:
89% direct mail.
SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers
Quarterly hotline
6 month hotline
(*) Expires, 80.00/M; fundraiser rate, 80.00/M.
Minimum order 10,000.
191,513
47,878
95,757





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OTHER SELECTIONS:
Key coding, 2.00/M extra; state, SCF, Zip, gender, Zip+4, 8.00/M extra; running charges, 10.00/M extra.
COMMISSION, CREDIT POLICY:
20% to all brokers
METHOD OF ADDRESSING:
Mag tape, 9T 6250 BPI, 50.00 fee; diskette, 50.00 fee; e-mail, 50.00 fee; IBM 3480 cartridge, 30.00 fee; pressure sensitive labels, 10.00/M extra.
RESTRICTIONS:
Sample mail piece required.
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