DirectMail.com
5540 Ketch Rd.
Prince Frederick, MD 20678
888-690-2252
DRG Masterfile
PERSONNEL:
Lori Kelly
DirectMail.com
        Email: lkelly@directmail.com
        Phone:  888.690.2252
        Fax:  301.855.1257
SUMMARY DESCRIPTION:
Masterfile of House of White Birches subscribers and catalog buyers, Needlecraft Shop subscribers and book buyers and Annie's Attic subscribers and catalog buyers.
90% female; average age 51.
Average unit of sale 20.00.
LIST SOURCE:
Direct mail.
SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers and buyers
Active paid subscribers and buyers
1 month subs/buyers hotline
3 month subs/buyers hotline
6 month sub expires
1,280,506
1,153,602
77,517
231,109
126,142
Please Inquire
OTHER SELECTIONS:
6 month hotline, 11.00/M extra; interest, 15.00/M extra; paid, SCF, state, Zip, 8.00/M extra.
COMMISSION, CREDIT POLICY:
20% to all brokers
METHOD OF ADDRESSING:
Cheshire labels, 4-up; pressure sensitive labels, 4-up, 7.50/M extra; e-mail, 50.00 fee; IBM cartridge - 3480, 25.00 fee; mag tape, 9 Track/1600 BPI, 25.00 fee; mag tape, 9 Track/6250 BPI, 25.00 fee.
RESTRICTIONS:
Sample mail piece required.
MAINTENANCE:
Updated monthly. NCOA.
Visit us at www.DirectMail.com