| PERSONNEL: | Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918 | | | SUMMARY DESCRIPTION: | Subscribers to a magazine of ideas and inspiration on home building, decorating, gardening, entertaining and traveling.
15% male, 85% female; average age 44.
Average unit of sale 18.00. | | | LIST SOURCE: | | 96% direct to publisher. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Active subscribers
3 month subscribers
Hotline (monthly)
Active female subscribers
Active male subscribers
Paid subscribers | 672,213
72,538
24,050
550,360
40,369
589,063 | Please Inquire |
| | | | | OTHER SELECTIONS: | | Modeling, material formats; monthly hotline, 16.00/M extra; 3 month hotline, 11.00/M extra; 6 month hotline, 6.00/M extra; state, SCF, Zip, run charge, 8.00/M extra; key coding, 3.00/M extra; source, 8.00/M extra; change of address, 10.00/M extra; county, gender, 8.00/M extra. | | | COMMISSION, CREDIT POLICY: | | 20% to all brokers | | | METHOD OF ADDRESSING: | | Cheshire labels, 4-up; pressure sensitive labels, 7.50/M extra; mag tape, 9T 1600/6250 BPI, 70.00 fee; diskette, 30.00 fee; e-mail, 35.00 fee; cartridge, 25.00 fee; Zip tape, 10.00/M extra. | | | RESTRICTIONS: | | Sample mail piece required. | | | MAINTENANCE: | | Updated monthly. NCOA. | |
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