DirectMail.com
5540 Ketch Rd.
Prince Frederick, MD 20678
888-690-2252
Car Craft Magazine (Primedia)
PERSONNEL:
Lori Kelly
DirectMail.com
        Email: lkelly@directmail.com
        Phone:  888.690.2252
        Fax:  301.855.1257
SUMMARY DESCRIPTION:
Subscribers and expires to a complete high performance street machine and drag racing magazine.
78% male, 7% female; average age 35.
Average unit of sale 15.00.
LIST SOURCE:
48% DTP.
SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers
1 month hotline subscribers
3 month hotline subscribers
6 month hotline subscribers
12 month expires
Active mail order/credit card buyers
277,073
20,348
55,226
87,791
64,174
195,929
Please Inquire
OTHER SELECTIONS:
Gender, 11.00/M extra; change of address, 16.00/M extra; paid, source, state, SCF, Zip, 11.00/M extra; 1 month hotline, 21.00/M extra; 3 month hotline, 16.00/M extra; 6 month hotline, 11.00/M extra; key coding, 2.00/M extra; cancellation fee, 50.00 fee.
COMMISSION, CREDIT POLICY:
20% to all brokers
METHOD OF ADDRESSING:
Pressure sensitive labels, 10.00/M extra; e-mail, 50.00 fee; FTP, 50.00 fee; cartridge, 75.00 fee; diskette, 75.00 fee; mag tape, 75.00 fee.
RESTRICTIONS:
Sample mail piece required.
MAINTENANCE:
Updated weekly.
Visit us at www.DirectMail.com