|Subscribers to a publication for Chevy aficianados whose interest entails buying, building, restoring and modifying high performance Chevrolet vehicles.|
91% male, 6% female; average age 42.
Average unit of sale 18.00.
|SELECTIONS WITH COUNTS:|
|Segment:||Total Number:||Price per/M:|
1 month hotline subscribers
3 month hotline subscribers
6 month hotline subscribers
12 month expires
Active mail order/credit card buyers
|Gender, 11.00/M extra; change of address, 16.00/M extra; last 1 month hotline subs, 21.00/M extra; last 3 month hotline subs, 16.00/M extra; last 6 month hotline subs, paid, source, state, SCF, Zip, 11.00/M extra; key coding, 2.00/M extra; cancellation fee, 50.00 fee.|
|COMMISSION, CREDIT POLICY:|
|20% to all brokers|
|METHOD OF ADDRESSING:|
|Pressure sensitive labels, 10.00/M extra; e-mail, 50.00 fee; FTP, 50.00 fee; cartridge, 75.00 fee; diskette, 75.00 fee; mag tape, 75.00 fee.|
|Sample mail piece required.|