|Subscribers to a publication of photography, detailed reporting and first-hand accounts from the people who worked passenger and freight trains.|
87% male, 2% female; average age 57.
Average unit of sale 19.95.
|Direct mail sold.|
|SELECTIONS WITH COUNTS:|
|Segment:||Total Number:||Price per/M:|
(*) Consumer catalog mailers, 80.00/M; fundraising rate, 75.00/M.
(**) Flat fee.
Minimum order 7,500.
|State, SCF, Zip, gender, 8.00/M extra; paid, source, hotline (6 month), 11.00/M extra; hotline (3 month), 16.00/M extra; new to file, 11.00/M extra; renewals, 6.00/M extra; key coding, 3.00/M extra.|
|COMMISSION, CREDIT POLICY:|
|20% to all brokers|
|METHOD OF ADDRESSING:|
|Cheshire labels, 4-up; pressure sensitive labels, 10.00/M extra; mag tape, 30.00 fee; e-mail, 50.00 fee; cartridge, 30.00 fee; tape conversion fee, 30.00 fee.|
|Sample mail piece required.|