|Subscribers to a magazine covering restaurants, politics, entertainment, fashion, etc. in the greater Cleveland area.|
38% male, 37% female; ages 30-50, average age 46.
Average unit of sale 18.00.
|70% direct mail, 28% direct response.|
|SELECTIONS WITH COUNTS:|
|Segment:||Total Number:||Price per/M:|
|Active paid subscribers|
(*) Fundraiser rate, 80.00/M.
Minimum order 5,000.
|State, SCF, Zip, gender, 7.00/M extra; key coding, 2.00/M extra.|
|COMMISSION, CREDIT POLICY:|
|20% to all brokers|
|METHOD OF ADDRESSING:|
|Cheshire labels, 4-up; pressure sensitive labels, 6.50/M extra; diskette, 25.00 fee; e-mail, 35.00 fee.|
|Sample mail piece required.|