|Subscribers to the Columbia Journalism Review, a magazine assessing the performance of journalists and the press.|
72% male, 28% female; average age 52.
Average unit of sale 27.95.
|85% direct mail sold.|
|SELECTIONS WITH COUNTS:|
|Segment:||Total Number:||Price per/M:|
|Active subscribers||16,407||Please Inquire|
|Key coding, 1.00/M extra; SCF, Zip, state, gender, 7.00/M extra.|
|COMMISSION, CREDIT POLICY:|
|20% to all brokers|
|METHOD OF ADDRESSING:|
|Cheshire labels, 4-up; pressure sensitive labels, 7.00/M extra; mag tape, 30.00 fee.|
|Sample mail piece required.|