|Subscribers to a magazine devoted to the pleasures, problems, people and politics of Connecticut.|
41% male, 59% female; average age 55.
Average unit of sale 18.00.
|Direct mail package insert.|
|SELECTIONS WITH COUNTS:|
|Segment:||Total Number:||Price per/M:|
Active male subscribers
Active female subscribers
Active subscribers at home address
|Zip, gender, 7.00/M extra; key coding, 3.00/M extra; running charge, 10.00/M extra; rush charge, 101.00 fee; SCF, 7.00/M extra.|
|COMMISSION, CREDIT POLICY:|
|20% to all brokers|
|METHOD OF ADDRESSING:|
|Cheshire labels, 4-up; pressure sensitive labels, 13.00/M extra; cartridge, 25.00 fee; e-mail, 34.00 fee.|
|Sample mail piece required.|