|Enhanced file of subscribers to a magazine of ideas and inspiration on home building, decorating, gardening, entertaining and traveling.|
15% male, 85% female; average age 44.
Average unit of sale 18.00.
|96% direct to publisher.|
|SELECTIONS WITH COUNTS:|
|Segment:||Total Number:||Price per/M:|
3 month subscribers
|Monthly hotline, 16.00/M extra; 3 month hotline, 11.00/M extra; 6 month hotline, 6.00/M extra; state, SCF, Zip, run charges, 8.00/M extra; key coding, 3.00/M extra; source, 8.00/M extra; change of address, 10.00/M extra; county, gender, 8.00/M extra; modeling, material formats; reading, collectors, health & fitness, gardeners, grandparents, home entertainment, home decor, golfers, veterans, travelers, 11.00/M extra.|
|COMMISSION, CREDIT POLICY:|
|20% to all brokers|
|METHOD OF ADDRESSING:|
|Cheshire labels, 4-up; pressure sensitive labels, 7.50/M extra; diskette, 30.00 fee; e-mail, 35.00 fee; cartridge, 25.00 fee; Zip tape, 10.00/M extra; mag tape, 9T 1600/6250 BPI.|
|Sample mail piece required.|
|Updated quarterly. NCOA.|