|Subscribers to a magazine of health issues, financial information, travel suggestions, real estate trends, politics, sports, women's issues, culture and the arts for the Dallas/Ft. Worth area.|
35% male, 42% female.
Average unit of sale 24.00.
|Direct mail sold.|
|SELECTIONS WITH COUNTS:|
|Segment:||Total Number:||Price per/M:|
Hotline (6 month)
(*)Fundraising rate/catalog rate, 70.00/M.
Minimum order 7,500.
|State, SCF, Zip, 8.00/M extra; gender, 7.00/M extra; source, 11.00/M extra; key coding, 2.00/M extra.|
|COMMISSION, CREDIT POLICY:|
|20% to all brokers|
|METHOD OF ADDRESSING:|
|Cheshire labels, 4-up; pressure sensitive labels, 10.00/M extra; mag tape, set up charge, 35.00 fee; diskette, 50.00 fee; e-mail, 40.00 fee; cartridge, 35.00 fee.|
|Sample mail piece required.|