DirectMail.com
5540 Ketch Rd.
Prince Frederick, MD 20678
888-690-2252
Baby Boomer Magazine Buyers
PERSONNEL:
Lori Kelly
DirectMail.com
        Email: lkelly@directmail.com
        Phone:  888.690.2252
        Fax:  301.855.1257
SUMMARY DESCRIPTION:
People between the ages 44 and 60 that have indicated specific types of magazines that they purchase.
LIST SOURCE:
Compiled, direct response, survey data.
SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Health and fitness magazines
Cooking magazines
Family type magazines
Woman's magaziens
Gardening magazines
Men's sports magazines
Religious magazines
10,279,898
2,746,233
7,168,771
2,642,817
2,525,978
3,018,989
51,716
Please Inquire
OTHER SELECTIONS:
Geography, 5.00/M extra; key coding, 3.00/M extra; exact age, gender, household income, occupation, interests, mail order, marital status, homeowner vs. renter, 10.00/M extra; religion, ethnicity, 20.00/M extra.
COMMISSION, CREDIT POLICY:
20% to all brokers
METHOD OF ADDRESSING:
Peel and stick labels, 25.00/M extra; diskette, 25.00 fee; e-mail, 25.00 fee; CD-ROM, 25.00 fee.
RESTRICTIONS:
Sample mail piece required.
MAINTENANCE:
Updated quarterly. Guaranteed 90% deliverable; CASS certified.
Visit us at www.DirectMail.com