|Members of a book club dealing with treatment of speech problems, language remediation, articulation therapy and adult disorders.|
14& male, 86% female; average age 41.
Average unit of sale 82.00.
|Direct mail sold.|
|SELECTIONS WITH COUNTS:|
|Segment:||Total Number:||Price per/M:|
Hotline (3 month)
(*) Fundraising rate, 75.00/M.
|3 month hotline, 16.00/M extra; hotline (6 month), Zip, SCF, state, gender, home/business address, 11.00/M extra; hotline, 21.00/M extra; key coding, 2.00/M extra.|
|METHOD OF ADDRESSING:|
|Cheshire labels, 4-up; pressure sensitive labels, 7.50/M extra; mag tape, set up charge, 25.00 flat, 60.00 fee; electronic transfer, 55.00 fee; cartridge, 30.00 fee.|
|Sample mail piece required.|