DirectMail.com
5540 Ketch Rd.
Prince Frederick, MD 20678
888-690-2252
Doubleday Entertainment Professional - Teacher/Education Masterfile
PERSONNEL:
Lori Kelly
DirectMail.com
        Email: lkelly@directmail.com
        Phone:  888.690.2252
        Fax:  301.855.1257
SUMMARY DESCRIPTION:
Elementary and pre-school teachers who buy books and materials to enhance their teaching skills.
3% male, 89% female.
LIST SOURCE:
60% direct mail sold, 40% internet/online/website registration, 3rd party.
SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Universe
Hotline (3 mos.)
Active on-line buyers
Males
Females
Expires (12 month)
On-line expires (12 month)
(*) Fundraising rate, 75.00/M.
73,000
22,000
10,000
2,700
65,000
30,000
1,800
Please Inquire
OTHER SELECTIONS:
3 month hotline, 16.00/M extra; 6 month hotline, state, SCF, Zip, home/school address, 11.00/M extra; hotline, 21.00/M extra; key coding, 2.00/M extra.
METHOD OF ADDRESSING:
Cheshire labels, 4-up; pressure sensitive labels, 7.50/M extra; mag tape, 60.00 fee; electronic transfer, 55.00 fee; cartridge, 30.00 fee; tape conversion fee, 25.00 fee.
RESTRICTIONS:
Sample mail piece required.
Visit us at www.DirectMail.com