|Elementary and pre-school teachers who buy books and materials to enhance their teaching skills.|
3% male, 89% female.
|60% direct mail sold, 40% internet/online/website registration, 3rd party.|
|SELECTIONS WITH COUNTS:|
|Segment:||Total Number:||Price per/M:|
Hotline (3 mos.)
Active on-line buyers
Expires (12 month)
On-line expires (12 month)
(*) Fundraising rate, 75.00/M.
|3 month hotline, 16.00/M extra; 6 month hotline, state, SCF, Zip, home/school address, 11.00/M extra; hotline, 21.00/M extra; key coding, 2.00/M extra.|
|METHOD OF ADDRESSING:|
|Cheshire labels, 4-up; pressure sensitive labels, 7.50/M extra; mag tape, 60.00 fee; electronic transfer, 55.00 fee; cartridge, 30.00 fee; tape conversion fee, 25.00 fee.|
|Sample mail piece required.|