|US teachers at their home address, where they have the time and need to make direct mail purchases for professional and personal use.|
40% male, 60% female.
|SELECTIONS WITH COUNTS:|
|Segment:||Total Number:||Price per/M:|
(*) Consumer offers-special rate, 85.00/M.
Minimum order 5,000.
|Grade level, public vs. private, 10.00/M extra; gender, 5.00/M extra; state, SCF, Zip, 10.00/M extra; key coding, 3.00/M extra; run charges, 10.00/M extra; splits, 25.00 fee.|
|METHOD OF ADDRESSING:|
|Cheshire labels, 4-up, 10.00/M extra; pressure sensitive labels, 12.00/M extra; diskette, 30.00 fee; mag tape, 30.00 fee; e-mail, 35.00 fee.|
|Sample mail piece required.|