DirectMail.com
5540 Ketch Rd.
Prince Frederick, MD 20678
888-690-2252
Bookspan Professional (formerly DoubleDay Select) - Intermediate & Middle School Book Club
PERSONNEL:
Lori Kelly  
DirectMail.com
        Email:  lkelly@directmail.com
        Phone:  888.690.2252
        Fax:  301.855.1257
SUMMARY DESCRIPTION:
Members of a Book Club featuring books, games and teaching aids for Elementary School teachers, grades 3-6.
16% male, 84% female; average age 38.
LIST SOURCE:
60% direct mail sold, 40% internet/online/website registration, 3rd party.
SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Universe
Hotline (3 month)
Females
Males
7,400
130
6,300
500
Please Inquire
OTHER SELECTIONS:
Key coding, 1.00/M extra; state, SCF, Zip, home/business address, 11.00/M extra; 3 month hotline, 16.00/M extra; 6 month hotline, 11.00/M extra; hotline, 21.00/M extra.
METHOD OF ADDRESSING:
Cheshire labels, 4-up; pressure sensitive labels, 7.50/M extra; mag tape, 60.00 fee; electronic transfer, 55.00 fee; cartridge, 30.00 fee; tape conversion fee, 25.00 fee.
RESTRICTIONS:
Sample mail piece required.
MAINTENANCE:
Updated monthly.
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