|Classroom reading teachers and administrators primarily at the elementary level; other grade groups also represented.|
6% male, 94% female; average age 50.
Average unit of sale 61.00.
|Direct mail generated.|
|SELECTIONS WITH COUNTS:|
|Segment:||Total Number:||Price per/M:|
|Please inquire.||Please inquire.||Please inquire.|
|Business address, 15.00/M extra; state, SCF, 10.00/M extra; key coding, 5.00/M extra; gender, 10.00/M extra; Nth name; recency, 20.00/M extra; occupation, assignment, level of professional interest, area of professional interest, 15.00/M extra.|
|METHOD OF ADDRESSING:|
|Cheshire labels, 4-up; pressure sensitive labels, 4-up, 10.00/M extra; mag tape, nonrefundable, 30.00 fee; diskette, 65.00 fee; e-mail, 65.00 fee.|
|Sample mail piece required.|