| PERSONNEL: | Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone: 866-477-1918 | | | SUMMARY DESCRIPTION: | Buyers of college texts.
35% male, 65% Female.
Average unit of sale 70.00. | | | LIST SOURCE: | | Direct mail. | | | SELECTIONS WITH COUNTS: | | Segment: | Total Number: | Price per/M: | Universe
3 month hotline
6 month hotline
Minimum order 5,000. | 48,400
10,400
22,700 | Please Inquire |
| | | | | OTHER SELECTIONS: | | State, gender, ZIP/SCF (<10), 3.00/M extra; ZIP/SCF (>10), 6.00/M extra; county/barcoding, 3.00/M extra; key coding, 2.00/M extra; hotline & title, product/$ amount, 10.00/M extra; phone numbers, 30.00/M extra; merge/purge, 4.00/M extra; order suppression, 2.00/M extra. | | | METHOD OF ADDRESSING: | | Cheshire labels, 4-up; pressure sensitive labels, 15.00/M extra; mag tape, 9T1600/6250, 50.00 fee; e-mail, 50.00 fee; FTP, 50.00 fee; Zip disc, 50.00 fee; CD-ROM, 50.00 fee; 3480 cartridge, 50.00 fee. | | | RESTRICTIONS: | | Sample mail piece required. | | | MAINTENANCE: | | Updated quarterly. | |
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