DirectMail.com
5540 Ketch Rd.
Prince Frederick, MD 20678
888-690-2252
Cook's Illustrated
PERSONNEL:
Lori Kelly
DirectMail.com
        Email:  lkelly@directmail.com
        Phone:  888.690.2252
        Fax:  301.855.1257
SUMMARY DESCRIPTION:
Subscribers to a magazine of step-by-step guides and professional tips to make their own gourmet meals at home.
26% male, 61% female; average age 45.
Average unit of sale 24.95.
LIST SOURCE:
Direct mail sold.
SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers
1 month subscribers
3 month subscribers
Active book buyers
Total expires
854,535
59,724
185,122
499,193
456,194
Please Inquire
OTHER SELECTIONS:
COA, gender, paid, renewals, 7.00/M extra; SCF, state, Zip, 8.00/M extra; Zip+4, 5.00/M extra.
METHOD OF ADDRESSING:
E-mail, 50.00 fee; mag tape, 25.00 fee; pressure sensitive labels, 6.50/M extra; key coding, 1.50/M extra; cartridge, 25.00 fee.
RESTRICTIONS:
Sample mail piece required.
MAINTENANCE:
Updated monthly.
Visit us at www.DirectMail.com