|Subscribers to a magazine of step-by-step guides and professional tips to make their own gourmet meals at home.|
26% male, 61% female; average age 45.
Average unit of sale 24.95.
|Direct mail sold.|
|SELECTIONS WITH COUNTS:|
|Segment:||Total Number:||Price per/M:|
1 month subscribers
3 month subscribers
Active book buyers
|COA, gender, paid, renewals, 7.00/M extra; SCF, state, Zip, 8.00/M extra; Zip+4, 5.00/M extra.|
|METHOD OF ADDRESSING:|
|E-mail, 50.00 fee; mag tape, 25.00 fee; pressure sensitive labels, 6.50/M extra; key coding, 1.50/M extra; cartridge, 25.00 fee.|
|Sample mail piece required.|