DirectMail.com
5540 Ketch Rd.
Prince Frederick, MD 20678
888-690-2252
Playboy Preferred Magazine Subscriptions
PERSONNEL:
Lori Kelly
DirectMail.com
        Email: lkelly@directmail.com
        Phone:  888.690.2252
        Fax:  301.855.1257
SUMMARY DESCRIPTION:
White collar subscribers to Playboy magazine.
73% male, 13% female.
Average unit of sale 29.97.
LIST SOURCE:
95% direct mail and agent, 5% space ads
SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers115,083Please Inquire
OTHER SELECTIONS:
State, SCF, Zip, 7.00/M extra; recency, (1 month), 11.00/M extra
METHOD OF ADDRESSING:
E-mail, 50.00 fee; mag tape, 25.00 fee; FTP, 75.00 fee; CD-ROM, 75.00 fee
RESTRICTIONS:
Sample mail piece required.
MAINTENANCE:
Monthly
Visit us at www.DirectMail.com