DirectMail.com
5540 Ketch Rd.
Prince Frederick, MD 20678
888-690-2252
Hearst Redbook Magazine
PERSONNEL:
Lori Kelly
DirectMail.com
        Email: lkelly@directmail.com
        Phone:  888.690.2252
        Fax:  301.855.1257
SUMMARY DESCRIPTION:
Subscribers to Redbook, a woman's magazine of politics, medicine, psychology, education, national affairs, marital relationships and children.
8% male, 82% female; average age 44.
Average unit of sale 8.00
LIST SOURCE:
Direct mail sold
SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers

Hotline (3 month)
1,892,968


537,879
Please inquire
OTHER SELECTIONS:
Nielsen county, 8.00/M extra; home address; SCF, state, Zip, 8.00/M extra; presence of children, 15.00/M extra; source, 10.00/M extra; age, income, 15.00/M extra; business address, 5.00/M extra; paid, 10.00/M extra; parents of children by age, 15.00/M extra; gender, 8.00/M extra; 3-12 monht hotline, 12.00/M extra; 1-2 month hotline, parents of children by gender, 15.00/M extra; key coding, 2.00/M extra.
METHOD OF ADDRESSING:
Cheshire labels, 4-up; pressure sensitive labels, 10.00/M extra; mag tape, 9T 1600/6250 BPI, 25.00 fee; 3480 IBM cartridge, 25.00 fee; FTP - provide login, URL, 50.00 fee; modem, 50.00 fee.
RESTRICTIONS:
Sample mail piece required.
MAINTENANCE:
Updated monthly
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