BusinessWeek Consumer Enhanced Database
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone:888.690.2252
Fax:301.855.1257

SUMMARY DESCRIPTION:
Enhanced file of consumers who subscribe to BusinessWeek Online.
60% male, 40% female.


LIST SOURCE:
Direct response.

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Total subscribers
Age:
18-34
35-54
55-64
65+
Income:
Under 30,000.00
31,000.00 - 55,000.00
56,000.00 - 100,000.00
101,000.00 - 150,000.00
Marital status:
Married
Single
Presence of children:
Yes
1 child
2 children
3+ children
354,325

27,313
98,177
44,760
57,836

112,012
61,799
33,245
19,285

104,821
28,005

132,165
23,391
8,971
2,974
Please Inquire


OTHER SELECTIONS:
Hotline (3 month), 10.00/M extra; hotline (6 month), 5.00/M extra; age, credit card holder/type, gender, home owner, home value, homeowner/renter, household income select, lifestyle select, number of children, presence of children, SCF, state, Zip, 10.00/M extra; key coding, 3.00/M extra.

COMMISSION, CREDIT POLICY:
20% to all brokers

METHOD OF ADDRESSING:
Cheshire labels, 4-up; pressure sensitive labels, 10.00/M extra; mag tape, 25.00 fee; diskette, 25.00 fee; e-mail, 55.00 fee; cartridge, 30.00 fee; Zip tape, 50.00 fee.

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Updated monthly.
BusinessWeek Consumer Enhanced Database Mailing List Data Cards