The Advocate
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email:lkelly@directmail.com
Phone:888.690.2252


SUMMARY DESCRIPTION:
Subscribers to The Advocate- The National Gay and Lesbian Newsmagazine covering news, current affairs and arts and entertainment from a gay perspective.
78% male; average age 42.
Average unit of sale 40.00.

LIST SOURCE:
Direct mail.

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers
6 month hotline subscribers
0-12 month expires
3 month hotline subscribers
(*) Fundraisers rate, less 20.00/M.
Minimum order 5,000.
Please InquirePlease Inquire


OTHER SELECTIONS:
State, SCF, Zip, gender, 7.00/M extra; key coding, 2.50/M extra.

COMMISSION, CREDIT POLICY:
20% to all brokers

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
2 times a year.
The Advocate Mailing List Data Cards