Mailing List Information:
Subscribers to a magazine devoted to the pleasures, problems, people and politics of Connecticut.
41% male, 59% female; average age 55.
Average unit of sale 18.00.
Direct mail package insert.
SELECTIONS WITH COUNTS:
|Segment:||Total Number:||Price per/M:|
Active male subscribers
Active female subscribers
Active subscribers at home address
Zip, gender, 7.00/M extra; key coding, 3.00/M extra; running charge, 10.00/M extra; rush charge, 101.00 fee; SCF, 7.00/M extra.
COMMISSION, CREDIT POLICY:
20% to all brokers
METHOD OF ADDRESSING:
Cheshire labels, 4-up; pressure sensitive labels, 13.00/M extra; cartridge, 25.00 fee; e-mail, 34.00 fee.
Sample mail piece required.