Car Audio and Electronics Magazine (Primedia)
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone:888.690.2252
Fax:301.855.1257

SUMMARY DESCRIPTION:
Subscribers and expires to a magazine of the latest information on car audio equipment, installation news, security systems, mobile phone and car office equipment, etc.
62% female; average age 25.
Average unit of sale 21.95.

LIST SOURCE:
31% DTP.

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers
3 month hotline subscribers
6 month hotline subscribers
12 month expires
Active mail order/credit card buyers
24,003
4,883
9,039
15,842
12,961
Please Inquire


OTHER SELECTIONS:
Gender, 11.00/M extra; change of address, 16.00/M extra; last 1 month recency, 21.00/M extra; last 3 month recency, 16.00/M extra; last 6 month recency, paid, source, state, SCF, Zip, 11.00/M extra; key coding, 2.00/M extra; cancellation fee, 50.00 fee.

COMMISSION, CREDIT POLICY:
20% to all brokers

METHOD OF ADDRESSING:
Pressure sensitive labels, 10.00/M extra; e-mail, 50.00 fee; FTP, 50.00 fee; cartridge, 75.00 fee; diskette, 75.00 fee; mag tape, 75.00 fee.

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Updated weekly.
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