Baby Boomer Magazine Buyers
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone:888.690.2252
Fax:301.855.1257

SUMMARY DESCRIPTION:
People between the ages 44 and 60 that have indicated specific types of magazines that they purchase.

LIST SOURCE:
Compiled, direct response, survey data.

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Health and fitness magazines
Cooking magazines
Family type magazines
Woman's magaziens
Gardening magazines
Men's sports magazines
Religious magazines
10,279,898
2,746,233
7,168,771
2,642,817
2,525,978
3,018,989
51,716
Please Inquire


OTHER SELECTIONS:
Geography, 5.00/M extra; key coding, 3.00/M extra; exact age, gender, household income, occupation, interests, mail order, marital status, homeowner vs. renter, 10.00/M extra; religion, ethnicity, 20.00/M extra.

COMMISSION, CREDIT POLICY:
20% to all brokers

METHOD OF ADDRESSING:
Peel and stick labels, 25.00/M extra; diskette, 25.00 fee; e-mail, 25.00 fee; CD-ROM, 25.00 fee.

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Updated quarterly. Guaranteed 90% deliverable; CASS certified.
Baby Boomer Magazine Buyers Mailing List Data Cards