Bookspan Professional (formerly DoubleDay Select) - Intermediate & Middle School Book Club
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email:lkelly@directmail.com
Phone:888.690.2252
Fax:301.855.1257

SUMMARY DESCRIPTION:
Members of a Book Club featuring books, games and teaching aids for Elementary School teachers, grades 3-6.
16% male, 84% female; average age 38.

LIST SOURCE:
60% direct mail sold, 40% internet/online/website registration, 3rd party.

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Universe
Hotline (3 month)
Females
Males
7,400
130
6,300
500
Please Inquire


OTHER SELECTIONS:
Key coding, 1.00/M extra; state, SCF, Zip, home/business address, 11.00/M extra; 3 month hotline, 16.00/M extra; 6 month hotline, 11.00/M extra; hotline, 21.00/M extra.

METHOD OF ADDRESSING:
Cheshire labels, 4-up; pressure sensitive labels, 7.50/M extra; mag tape, 60.00 fee; electronic transfer, 55.00 fee; cartridge, 30.00 fee; tape conversion fee, 25.00 fee.

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Updated monthly.
Bookspan Professional (formerly DoubleDay Select) - Intermediate & Middle School Book Club Mailing List Data Cards