International Reading Association
Mailing List Information:


PERSONNEL:
Lori Kelly

DirectMail.com
Email: lkelly@directmail.com
Phone:888.690.2252
Fax:301.855.1257

SUMMARY DESCRIPTION:
Classroom reading teachers and administrators primarily at the elementary level; other grade groups also represented.
6% male, 94% female; average age 50.
Average unit of sale 61.00.

LIST SOURCE:
Direct mail generated.

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Please inquire.Please inquire.Please inquire.


OTHER SELECTIONS:
Business address, 15.00/M extra; state, SCF, 10.00/M extra; key coding, 5.00/M extra; gender, 10.00/M extra; Nth name; recency, 20.00/M extra; occupation, assignment, level of professional interest, area of professional interest, 15.00/M extra.

METHOD OF ADDRESSING:
Cheshire labels, 4-up; pressure sensitive labels, 4-up, 10.00/M extra; mag tape, nonrefundable, 30.00 fee; diskette, 65.00 fee; e-mail, 65.00 fee.

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Updated quarterly.
International Reading Association Mailing List Data Cards