International Reading Association
Mailing List Information:
Classroom reading teachers and administrators primarily at the elementary level; other grade groups also represented.
6% male, 94% female; average age 50.
Average unit of sale 61.00.
Direct mail generated.
SELECTIONS WITH COUNTS:
|Segment:||Total Number:||Price per/M:|
|Please inquire.||Please inquire.||Please inquire.|
Business address, 15.00/M extra; state, SCF, 10.00/M extra; key coding, 5.00/M extra; gender, 10.00/M extra; Nth name; recency, 20.00/M extra; occupation, assignment, level of professional interest, area of professional interest, 15.00/M extra.
METHOD OF ADDRESSING:
Cheshire labels, 4-up; pressure sensitive labels, 4-up, 10.00/M extra; mag tape, nonrefundable, 30.00 fee; diskette, 65.00 fee; e-mail, 65.00 fee.
Sample mail piece required.