Martha Stewart Living Cooking Enhanced
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone:888.690.2252
Fax:301.855.1257

SUMMARY DESCRIPTION:
Subscribers who are gourmet enthusists.
79% female; average age 46.
Average unit of sale 28.00.

LIST SOURCE:
4% agent sold, 20% other, 76% DTP.

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Base rate
Active paid subscribers
3 month paid subscribers
6 month paid subscribers
12 month paid subscribers
Gourmet
Kitchen aids
400,536
90,889
132,502
310,867
275,259
173,026
Please Inquire


OTHER SELECTIONS:
3 month, 12.00/M extra; 6 month, state, Zip, 7.00/M extra; lifestyle, 17.00/M extra; key coding, 2.00/M extra; demographics, 12.00/M extra; running charges, 8.00/M extra; SCF, 7.00/M extra.

METHOD OF ADDRESSING:
Cheshire labels, 4-up, 1.00/M extra; pressure sensitive labels, 4-up, 8.00/M extra; 3480 IBM cartridge, 25.00 fee.

RESTRICTIONS:
Sample mail piece required.
Martha Stewart Living Cooking Enhanced Mailing List Data Cards