Mailing List Information:
Subscribers to a magazine of step-by-step guides and professional tips to make their own gourmet meals at home.
26% male, 61% female; average age 45.
Average unit of sale 24.95.
Direct mail sold.
SELECTIONS WITH COUNTS:
|Segment:||Total Number:||Price per/M:|
1 month subscribers
3 month subscribers
Active book buyers
COA, gender, paid, renewals, 7.00/M extra; SCF, state, Zip, 8.00/M extra; Zip+4, 5.00/M extra.
METHOD OF ADDRESSING:
E-mail, 50.00 fee; mag tape, 25.00 fee; pressure sensitive labels, 6.50/M extra; key coding, 1.50/M extra; cartridge, 25.00 fee.
Sample mail piece required.