Cook's Illustrated
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email:lkelly@directmail.com
Phone:888.690.2252
Fax:301.855.1257

SUMMARY DESCRIPTION:
Subscribers to a magazine of step-by-step guides and professional tips to make their own gourmet meals at home.
26% male, 61% female; average age 45.
Average unit of sale 24.95.

LIST SOURCE:
Direct mail sold.

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers
1 month subscribers
3 month subscribers
Active book buyers
Total expires
854,535
59,724
185,122
499,193
456,194
Please Inquire


OTHER SELECTIONS:
COA, gender, paid, renewals, 7.00/M extra; SCF, state, Zip, 8.00/M extra; Zip+4, 5.00/M extra.

METHOD OF ADDRESSING:
E-mail, 50.00 fee; mag tape, 25.00 fee; pressure sensitive labels, 6.50/M extra; key coding, 1.50/M extra; cartridge, 25.00 fee.

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Updated monthly.
Cook's Illustrated Mailing List Data Cards