Playboy Preferred Magazine Subscriptions
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone:888.690.2252
Fax:301.855.1257

SUMMARY DESCRIPTION:
White collar subscribers to Playboy magazine.
73% male, 13% female.
Average unit of sale 29.97.


LIST SOURCE:
95% direct mail and agent, 5% space ads

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers115,083Please Inquire


OTHER SELECTIONS:
State, SCF, Zip, 7.00/M extra; recency, (1 month), 11.00/M extra

METHOD OF ADDRESSING:
E-mail, 50.00 fee; mag tape, 25.00 fee; FTP, 75.00 fee; CD-ROM, 75.00 fee

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Monthly
Playboy Preferred Magazine Subscriptions Mailing List Data Cards