Hearst Redbook Magazine
Mailing List Information:
Subscribers to Redbook, a woman's magazine of politics, medicine, psychology, education, national affairs, marital relationships and children.
8% male, 82% female; average age 44.
Average unit of sale 8.00
Direct mail sold
SELECTIONS WITH COUNTS:
|Segment:||Total Number:||Price per/M:|
Hotline (3 month)
Nielsen county, 8.00/M extra; home address; SCF, state, Zip, 8.00/M extra; presence of children, 15.00/M extra; source, 10.00/M extra; age, income, 15.00/M extra; business address, 5.00/M extra; paid, 10.00/M extra; parents of children by age, 15.00/M extra; gender, 8.00/M extra; 3-12 monht hotline, 12.00/M extra; 1-2 month hotline, parents of children by gender, 15.00/M extra; key coding, 2.00/M extra.
METHOD OF ADDRESSING:
Cheshire labels, 4-up; pressure sensitive labels, 10.00/M extra; mag tape, 9T 1600/6250 BPI, 25.00 fee; 3480 IBM cartridge, 25.00 fee; FTP - provide login, URL, 50.00 fee; modem, 50.00 fee.
Sample mail piece required.