Chevy High Performance (Primedia)
Mailing List Information:


PERSONNEL:
Lori Kelly
DirectMail.com
Email: lkelly@directmail.com
Phone:888.690.2252
Fax:301.855.1257

SUMMARY DESCRIPTION:
Subscribers to a publication for Chevy aficianados whose interest entails buying, building, restoring and modifying high performance Chevrolet vehicles.
91% male, 6% female; average age 42.
Average unit of sale 18.00.

LIST SOURCE:
61% DTP.

SELECTIONS WITH COUNTS:
Segment:Total Number:Price per/M:
Active subscribers
1 month hotline subscribers
3 month hotline subscribers
6 month hotline subscribers
12 month expires
Active mail order/credit card buyers
112,585
7,438
18,040
35,893
37,080
88,624
Please Inquire


OTHER SELECTIONS:
Gender, 11.00/M extra; change of address, 16.00/M extra; last 1 month hotline subs, 21.00/M extra; last 3 month hotline subs, 16.00/M extra; last 6 month hotline subs, paid, source, state, SCF, Zip, 11.00/M extra; key coding, 2.00/M extra; cancellation fee, 50.00 fee.

COMMISSION, CREDIT POLICY:
20% to all brokers

METHOD OF ADDRESSING:
Pressure sensitive labels, 10.00/M extra; e-mail, 50.00 fee; FTP, 50.00 fee; cartridge, 75.00 fee; diskette, 75.00 fee; mag tape, 75.00 fee.

RESTRICTIONS:
Sample mail piece required.

MAINTENANCE:
Updated weekly.
Chevy High Performance (Primedia) Mailing List Data Cards